Thursday, March 23, 2017

Iran is investing heavily in the modernisation of its food and beverage industry

Imports of food, beverage and packaging technology from the EU-28 countries rose by 34% to EUR 211 million in 2016

Record participation at iran food + bev tec 2017 

Good news for the Iran business: Iran is investing heavily in the modernization of its food and beverage industry as Iranian imports of food, beverage and packaging technology from the EU-28 countries rose by 34% to EUR 211 million in 2016 compared to EUR 157.5 million in 2015, according to VDMA.

German manufacturers delivered food and packaging machines to Iran at a value of EUR 93.5 million in 2016 compared to EUR 47 million in 2015, a plus of 98.7%! 

So it comes as no surprise that the official German Pavilion at iran food + bev tec 2017 will feature a record participation of 44  German  exhibitors  on  1,182  sqm net  space, in addition to 15 German exhibitors on 606 sqm exhibiting at iran food +  bev tec and iran food ingredients outside the German Pavilion. The German Pavilion is presented  by the German  Ministry  for  Economic  Affairs – BMWi and the  Association  of  the  German  Trade  Fair  Industry - AUMA  and  supported  by  the  German  Engineering Federation VDMA - Food   Processing   &   Packaging   Machinery   Association. 

Similar to Germany, Italy traditionally massively presents itself at iran  food  +  bev  tec,  last  year  with  even  more  than  one hundred  exhibitors.  Other  official  country  pavilions  at iran food + bev tec 2017 come  from Austria,  China,  France,  India,  the  Netherlands,  Poland  and Turkey.  

In  2016,  633  exhibitors  from  37  countries  participated in iran food + bev tec, including 96 exhibitors from 11 countries of the Special Showcase iran food ingredients. These figures are expected to increase significantly this year.