Thursday, December 12, 2019

fairtrade goes Nairobi with Kenya agrofood & plastprintpack 2020

Annual platform for leading manufacturers and professionals from the Swahili speaking East & Central Africa

Sarit Expo Centre in Nairobi - 24 to 26 November 2020

Founded in 1991 and active in Africa since 1997, the German trade show specialists fairtrade now look back on an impressive range of professional trade shows in Northern and sub-Saharan Africa, in addition to their events in Iran and Iraq.

plast & printpack alger for instance with its 261 exhibitors from 24 countries and 5,003 visitors from 29 countries is the most important event for the ppp industry in Algeria and the Maghreb countries.

For West Africa, fairtrade organises its agrofood & plastprintpack trade fairs in Ghana, Ivory Coast and Nigeria. And last but not least, fairtrade is active with agrofood & plastprintpack in Ethiopia and thus in East Africa. Its last edition of May 2019 featured not less than 153 exhibitors from 18 countries and 3,205 visitors from 20 countries.

Since 85% of the exhibitors were satisfied with the event, it came as no surprise that some of the exhibitors have asked for organizing such an international trade show as well in Kenya. So here we are, fairtrade goes Kenya!

The premier edition of Kenya agrofood & plastprintpack is to take place at the brand-new Sarit Expo Centre in Nairobi from 24 to 26 November 2020.

The objective of Kenya agrofood & plastprintpack is to establish an annual platform for valuable business contacts between leading manufacturers from the world over and professionals from the Swahili speaking East & Central African Agrofood & Plastprintpack industry.

Kenya agrofood & plastprintpack covers the entire value chain – from field to fork, and consists of the sub-brands Kenya agro, Kenya food + bev tec, Kenya food ingredients, Kenya food + hospitality and Kenya plastprintpack.

Kenya agro: The importance of agriculture has been highlighted in Kenya through Vision 2030 and the Medium-Term Plan III, and most recently the President’s Big Four priority agenda for 2017-2022, which emphasizes the importance of 100% food and nutrition security for all Kenyans. To transform Kenya’s agricultural sector and make it a regional powerhouse, the

Government has formulated the ASTGS - Agricultural Sector Transformation and Growth Strategy.

Key Agricultural Sector Facts

  • Backbone of the economy with a great potential for growth and transformation
  • 33% of total GDP and an additional 27% through linkages to other sectors such as manufacturing, distribution and services
  • Employs more than 40% of the total population and about 70% of the rural population
  • CAGR 4.8% between 2012 and 1016
  • 8.6 million farmers
  • 2nd largest livestock heard in Africa
  • 13th largest number of dairy cows in the world

Kenya food + bev tec: From 2014 to 2018, Kenya imported 627 million euros in process and packaging technology for food and beverages. (VDMA) This makes Kenya the second largest importing country of such technologies in East & Central Africa, right after Ethiopia with 693 million euros. A clear signal of the political will to expand local food production and the „Made-in-Kenya“- trend. Continuous growth is expected in the coming years.

Kenya‘s food industry is among the most diversified in sub-Saharan Africa. At present, massive investments are being made in the baking, meat processing and beverage industry, and fast food chains have discovered the Kenyan market. The demand for finished food products is expanding.

Kenya food ingredients: With 48 million inhabitants, Kenya has long been one of largest food markets in East & Central Africa. Expenditure in the F&B sector is growing steadily and F&B production is by far the largest segment of the Kenyan processing industry. Accordingly, the demand for food and beverage ingredients is rising continuously. So it is only natural that Kenya food ingredients forms an important part of Kenya agrofood.

Kenya food + hospitality: Kenya imported US$ 3.154 billion worth of food and agricultural products in 2017. And Kenyan exports amounted to US$ 2.762 billion in the same year. Thus food trade with Kenya is a 5.916 billion US$ business. (WTO)

In addition, retail services contributed US$6.38 billion to Kenya‘s GDP in 2018, with supermarkets comprising a key segment of the sector, largely in urban areas. Local chains have been joined by a rising number of foreign entrants in recent years as international brands seek a share of the growing consumer market. (Asoko)

Kenya plastprintpack: Since Kenya only produces 1% of its required plastic raw materials itself and imports 99% (mainly from the Middle East, Europe and Asia), Kenya has great potential for exporters of plastics in primary forms as it is also East & Central Africa’s largest importer. Imports of plastics raw materials, for instance, grew by 10.4% annually between 2007 and 2017, from 166 kt to 448 kt, +170%. (EUROMAP)

Last but not least: According to VDMA Kenya is also East & Central Africa’s largest importer of plastics technology (38 million euros in 2018), printing equipment (50 million euros) and packaging machinery (45 million euros).

For more information: www.fairtrade-messe.de/kenya.html